Wells Fargo

August 2019 - July 2020

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.98 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through 7,400 locations, more than 13,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in 31 countries and territories to support customers who conduct business in the global economy. With approximately 263,000 team members, Wells Fargo serves one in three households in the United States.

Marketing Consultant - Automotive Loans LOB

As a Marketing Consultant at Wells Fargo, I cooperatively managed B2B and B2C marketing campaigns for Wells Fargo's automotive loan line of business within a team of 5. Specifically, I was in charge of the creation and strategic implementation of numerous marketing and sales development programs for Wells Fargo Auto’s network of 12,000 dealers and 3 million auto loan consumers.

This strategic role supported 3 divisions of the WF Automotive Loans line-of-business, with the goal of personalizing the consumer journey for prospective and current WF automotive loan holders.

Day-to-day responsibilities included project management, cross-functional team collaboration, and intensive market research on consumer behavior and economic trends that would be used to support marketing strategy and implementation.

• Led project management and intensive market research efforts with a wide range of team structures, to strengthen customer acquisition and retention for 3 auto divisions including Consumer Servicing, Retail Dealerships, and Commercial Lending.

• Oversaw over 12 key B2B and B2C projects within enterprise operations platform as a liaison between legal, creative agency, anddigital execution teams to deliver a timely, best-in-class experience for all internal stakeholders and external customers.

• Revamped creative asset management for multiple Wells Fargo Consumer Servicing philanthropy campaigns, which sponsored over 35 vehicle donations totaling $1 million to military veterans, to enhance brand reputation while achieving company-wide cultural goals.

• Leveraged Microsoft Excel expertise on data initiative that led to a bounce rate reduction of 20% for a base of 70,000 dealer e-mails.

Skills: Aprimo, B2B and B2C Strategy Ideation, Content Strategy Ideation, Cross-functional Collaboration, Market Research, Microsoft Office, Microsoft Excel, Microsoft Visio, Project Management, Social Media Marketing, Tableau